PROGRAMS / COURSES :

1. Digital Marketing Complete Course

Course Modules :

a) SEO (Search Engine Optimization)

b) SEM/Google Adwords (Search Engine Marketing)

• Fundamentals
• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising

c) SMO (Social Media Optimization)

• Facebook ads & optimization
• Twitter Optimization
• Youtube Optimization
• Linkedin Optimization

d) Email Marketing / Lead Generation

e) Google Analytics

f) Website Designing & E-Commerce Development
• WordPress
• Wix
• Shopify

g) Domain Purchasing

h) Web Hosting

i) Freelancing

j) Sessions on How To Make Money Online

• Through Youtube
• Designing Your Own Online Courses & Selling them on Educational Websites
• Affiliate Marketing
• Google Adsense

*Add-On Courses (Free)

• Personality Development Sessions
• One on One career Counseling Sessions
• Sessions To Enhance Communication Skills
• Motivational Sessions To Build Up Confidence
• Preparations for digital marketing certification courses

2. Digital Marketing Crash Course

Course Modules:

a) SEO Basics

b) SEM/Google Adwords Basics
• Search Advertising through PPC Campaigns
• Display Advertising

c) SMO (Social Media Optimization)
• Facebook ads & optimization
• Youtube Optimization

d) Email Marketing / Lead Generation

e) Google Analytics Basics

f) Website Designing & Development
• WordPress
• Wix

g) Domain Purchasing

h) Web Hosting

3. Search Engine Marketing/ Google Adwords Complete Course

Course Modules :

a) Research & Bid Management

b) Creating Pay Per Click Campaigns For
• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising

c) Creating Ads & PPC Tools

d) Landing Pages Optimization & Reporting

e) Practice Sessions with Case Studies

4. Search Engine Optimization Complete Course

Course Modules:

a) Introduction To SEO

b) OFF Page Optimization

c) On Page Optimization

d) SEO Tools Implementation

e) SEO Reporting

g) Practice Sessions with Case Studies

5. Social Media Optimization Complete Course

Course Modules:

a) Introduction To Social Media Marketing

b) Overview Of Facebook, Twitter, Linkedin & Youtube

c) How to increase Web Traffic Using above platforms

d) How to use Social Media for Brand Awareness

e) Practice Sessions with Case Studies

6) Website Designing & Development

Course Modules:

a) Website designing through Wix, which is the best solution to build a business website, for people having no prior experience to web design and development or are new in this field.

b) Website designing and development through WordPress, best content management system, which is a great solution to get our website build in a short period of time, involving a only a little technical knowledge about it.

c) Website designing through Shopify, which the best solution to develop an e-commerce website, integrating all the best features and functionalities to it.

d) An introductory knowledge of web designing software, such as Photoshop and Corel Draw.

7) Email Marketing

Course Modules:

a) Email Marketing foundations

b) Fundamentals of email campaign designing

c) How to use an email marketing automation software

d) How to create effective emailers for your audience

e) How to acquire customers using Email Marketing

f) How to analyze and target users using nurturing & automation tools

8) Web Analytics

Course Modules:

a) Introduction to Web Analytics

b) Understand the Web Analytics Process

c) Navigating Google Analytics, content and visitors

d) Google Tag Manager

e) Google Data Studio

f) Understanding how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior

9) Google Adsense

Course Modules:

a) Creating a website or blog for your Adsense account

b) Creating an adsense account

c) Adsense account approval process

d) Knowing the Adsense terms of service (TOS), necessary to be followed