Mobile marketing these days is a relatively new discipline which serves as a multichannel discipline for the promotion of products and services through mobile phones. This Mobile Marketing course enables you to learn everything from Mobile optimization, app development, marketing, engagement to monetization and mobile analytics; which will help you in reaching out to the world in a better way.

The modules covered in this course are :

a) The importance of using Mobile in your Marketing Strategy

b) How to create campaigns for your mobile website

c) Basics of App development

d) How to create an effective strategy and use different channels to get App downloads(Organic and Paid)

e) How to successfully retain and engage the users who have downloaded you App

f) How to monetize your App using different methods

g) How to analyse the user behaviour on your app and personalize the strategies