Web Analytics is a very essential tool used in a business to determine and analyse the market trends, market interests and the behavior of website visitors so that the marketers could take immediate actions based on this data, for better results. So, after going through this course you will be able to determine every key aspect of using web analytics for marketing and research of your business.

The modules covered in this course are:

a) Introduction to Web Analytics

b) Understand the Web Analytics Process

c) Navigating Google Analytics, content and visitors

d) Google Tag Manager

e) Google Data Studio

f) Understanding how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior